Category: About Lobel’s

Are you ready for Thanksgiving? Prepare with our videos!

Thanksgiving is right around the corner and it’s time to get prepared for the long-awaited day.

We’ve gathered three of our most helpful Thanksgiving videos together in one convenient spot to get you ready for Thanksgiving dinner!

Whether you want to know how to use a compound butter under the skin for a moist turkey, how to season the bird for better flavor throughout, or even how to carve the meat for your guests, we’ve got videos for that!

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Always the Best for Five Generations… and Counting!

If you are a fan of Lobel’s world-class meats, you probably already know that with food critic after food critic and in taste test after taste test Lobel’s products land at the top of the heap with superlative reviews, scoring the highest marks.

And, if that’s something you didn’t know, it is something you should know when you buy the very best—freshest and finest—meats that money can buy.

But what makes Lobel’s so good?

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Now you can earn amazing rewards by telling friends about Lobel’s!

Lobel’s of New York customers are passionate about great meat. Time and time again, they’ve told us how much they love to share Lobel’s with family and friends. That’s why we created this new program that makes it easier than ever for our customers to share their love of Lobel’s!

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The Lobel Family: Mastering Their Trade

For more than 60 years, the Lobel family butcher shop at the corner of Madison Ave. and 82nd St. has been a fixture of New York City’s Upper East Side, the destination for Manhattan’s elite who demand nothing less than the absolute best.

In more recent years, the family business has transformed and adapted in significant ways as times and opportunities present themselves. And with each new enterprise, the Lobels earn widespread acclaim for offering the absolute best-quality meat money can buy.

Lobel Family Photo

Leon, Evan, David, Mark & Stanley Lobel

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My Lobel’s Prime Rewards Program

For 5 generations, the Lobel family has been providing our customers with the highest quality products and exemplary service. Our new My Lobel’s Prime Rewards Program is another way we hope to show our loyal customers just how much they matter to us.


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How To: Oven-Roast a Roast

Do you know how to oven-roast a large cut of meat to juicy, delicious perfection? It’s easier than you may think. Let America’s #1 family of butchers show you how!

Info Graphic: How To Oven Roast

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Fresh is Best, and Here’s Why

Have you ever frozen a strawberry? While you may put in the freezer a plump, brilliant red, juice-filled berry, what you take out and thaw is deflated, greyish, and mushy.

That’s because, when the moisture inside the berry freezes, it expands within the strawberry and the cell walls are broken. When the strawberry thaws, the cells simply collapse, the berry purges its juices, and it no longer retains its original shape and texture.

Now, imagine doing that to the magnificent, cherry-red steak you just bought from Lobel’s of New York.

Porterhouse

The effects of freezing meat are not as drastic and damaging as freezing a strawberry, but the longer meat is frozen, the more significant and obvious the negative effects of freezing become.

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USDA Grades: Quality You Can See

The first step to enjoying a great piece of beef is being able to identify a great piece of beef on sight.

So how do you compare one to another? It’s all in knowing what to look for.

To answer the call, the U.S. Department of Agriculture (USDA) has a system by which beef lovers can see and choose the best in its class: the USDA Quality Grading System.

Strip Steak Raw and Cooked

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Dry Aging: The Key to the Ultimate Steak

Dry aging makes the difference between a good steak and an unforgettable steak.

Once an old-world process for preserving meat, dry aging in today’s world of convenience and shortcuts is a vanishing art—a labor-intensive process practiced by very few to achieve the epitome of flavor, tenderness, and juiciness.

The Lobels are among the few practitioners anywhere of old fashioned, dry-aging methods, in their own patented dry-aging lockers, for up to six weeks—longer than most beef purveyors.

Porterhouse

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Maple Syrup: How Sweet It Is

Some foods just have an affinity for one another. Take pancakes or waffles, for example. They are so inextricably bound to maple syrup that you have to think twice about what else you might put on them—besides butter, of course.

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