Category: About Lobel’s

Spotlight on 5th-Generation Butcher David Lobel

Stanley Lobel’s oldest son David calls himself the black sheep in the family as he spent almost seven years practicing law before eventually finding his way back to the family business at their Madison Avenue butcher shop.

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Spotlight on 5th-Generation Butcher Evan Lobel

It’s no exaggeration to say that Evan Lobel grew up in the business. “After I learned to walk, my father put a knife in my hand and said, ‘Start cutting, son,’” says the fifth-generation butcher, whose father Leon began taking his young son to work at the Madison Avenue shop in the early 1960s.

Evan describes his father, who passed away in 2006, as his Superman. He was very strict and slowly brought Evan into the business by making sure he learned every aspect of the trade from sweeping the floors to working the cash register. This early training gave Evan a well-rounded approach and an understanding that no task was beneath him—he was expected to perform the work as well or better than any other employee.

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Get to Know 4th-Generation Master Butcher Stanley Lobel

“Lobel’s is a one in a billion establishment. We will not disappoint our customers—we provide quality, quality, quality,” says Stanley Lobel, the company’s president who began working alongside his father, Morris, over 60 years ago.

The family business’s patriarch shows no sign of slowing down. And if he is not in the Madison Avenue shop cutting meat or giving out recipes, he is likely on the phone or out buying for the store.

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Are you ready for Thanksgiving? Prepare with our videos!

Thanksgiving is right around the corner and it’s time to get prepared for the long-awaited day.

We’ve gathered three of our most helpful Thanksgiving videos together in one convenient spot to get you ready for Thanksgiving dinner!

Whether you want to know how to use a compound butter under the skin for a moist turkey, how to season the bird for better flavor throughout, or even how to carve the meat for your guests, we’ve got videos for that!

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Always the Best for Five Generations… and Counting!

If you are a fan of Lobel’s world-class meats, you probably already know that with food critic after food critic and in taste test after taste test Lobel’s products land at the top of the heap with superlative reviews, scoring the highest marks.

And, if that’s something you didn’t know, it is something you should know when you buy the very best—freshest and finest—meats that money can buy.

But what makes Lobel’s so good?

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Now you can earn amazing rewards by telling friends about Lobel’s!

Lobel’s of New York customers are passionate about great meat. Time and time again, they’ve told us how much they love to share Lobel’s with family and friends. That’s why we created this new program that makes it easier than ever for our customers to share their love of Lobel’s!

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The Lobel Family: Mastering Their Trade

For more than 60 years, the Lobel family butcher shop at the corner of Madison Ave. and 82nd St. has been a fixture of New York City’s Upper East Side, the destination for Manhattan’s elite who demand nothing less than the absolute best.

In more recent years, the family business has transformed and adapted in significant ways as times and opportunities present themselves. And with each new enterprise, the Lobels earn widespread acclaim for offering the absolute best-quality meat money can buy.

Lobel Family Photo

Leon, Evan, David, Mark & Stanley Lobel

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My Lobel’s Prime Rewards Program

For 5 generations, the Lobel family has been providing our customers with the highest quality products and exemplary service. Our new My Lobel’s Prime Rewards Program is another way we hope to show our loyal customers just how much they matter to us.


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How To: Oven-Roast a Roast

Do you know how to oven-roast a large cut of meat to juicy, delicious perfection? It’s easier than you may think. Let America’s #1 family of butchers show you how!

Info Graphic: How To Oven Roast

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Fresh is Best, and Here’s Why

Have you ever frozen a strawberry? While you may put in the freezer a plump, brilliant red, juice-filled berry, what you take out and thaw is deflated, greyish, and mushy.

That’s because, when the moisture inside the berry freezes, it expands within the strawberry and the cell walls are broken. When the strawberry thaws, the cells simply collapse, the berry purges its juices, and it no longer retains its original shape and texture.

Now, imagine doing that to the magnificent, cherry-red steak you just bought from Lobel’s of New York.

Porterhouse

The effects of freezing meat are not as drastic and damaging as freezing a strawberry, but the longer meat is frozen, the more significant and obvious the negative effects of freezing become.

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