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Lobel's Culinary Club.
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Do you know how to oven-roast a large cut of meat to juicy, delicious perfection? It’s easier than you may think. Let America’s #1 family of butchers show you how!
Have you ever frozen a strawberry? While you may put in the freezer a plump, brilliant red, juice-filled berry, what you take out and thaw is deflated, greyish, and mushy.
That’s because, when the moisture inside the berry freezes, it expands within the strawberry and the cell walls are broken. When the strawberry thaws, the cells simply collapse, the berry purges its juices, and it no longer retains its original shape and texture.
Now, imagine doing that to the magnificent, cherry-red steak you just bought from Lobel’s of New York.
The effects of freezing meat are not as drastic and damaging as freezing a strawberry, but the longer meat is frozen, the more significant and obvious the negative effects of freezing become.
The first step to enjoying a great piece of beef is being able to identify a great piece of beef on sight.
So how do you compare one to another? It’s all in knowing what to look for.
To answer the call, the U.S. Department of Agriculture (USDA) has a system by which beef lovers can see and choose the best in its class: the USDA Quality Grading System.
Dry aging makes the difference between a good steak and an unforgettable steak.
Once an old-world process for preserving meat, dry aging in today’s world of convenience and shortcuts is a vanishing art—a labor-intensive process practiced by very few to achieve the epitome of flavor, tenderness, and juiciness.
The Lobels are among the few practitioners anywhere of old fashioned, dry-aging methods, in their own patented dry-aging lockers, for up to six weeks—longer than most beef purveyors.
Some foods just have an affinity for one another. Take pancakes or waffles, for example. They are so inextricably bound to maple syrup that you have to think twice about what else you might put on them—besides butter, of course.
As the Lobels celebrate 175 years as butchers, it’s impressive to consider the myriad contributions they have made to the meat business in just the last 30 years. The Lobels are leaders and innovators in the world of meat, with an iconic New York butcher shop, a thriving online business, and a wealth of books, patents, and leadership positions in the industry.
With the sixth generation of Lobels poised to go into the work force, perhaps a few of them will find their way into the beloved 600-square-foot butcher shop on Madison Avenue that has remained a family tradition for more than 60 years.
Although Stanley Lobel never knew his grandfather Nathan, he describes how he slaughtered his own farm-raised steers and delivered cuts of meat to neighbors and residents in the town of Scharnitz, Austria, where Nathan grew up. Stanley’s grandfather was one of six children and along with being a farmer and butcher, he also served as mayor of his small European town in the late 1800s.
This year, in celebration of our 175th anniversary, we’ve expanded our product offerings with the introduction of a new line of four all-natural, preservative-free seasonings and sauces for meats. The new products include Lobel’s BBQ Sauce, Lobel’s All-Purpose Savory Seasoning, Lobel’s Steak Sauce, and Lobel’s New York Marinade.
We’re shining a spotlight this month on Lobel’s All-Purpose Savory Seasoning.
“Dad was the best butcher and teacher I ever had,” remembers Evan Lobel of his father Leon who passed away 10 years ago. Working together in the small 600-square-foot space was like a perfectly orchestrated dance—each would anticipate the other’s moves, and to this day Evan feels extremely lucky and grateful to have had so many memorable moments working so closely with his father.