Article: September, 2017

The Lobel Family: Mastering Their Trade

For more than 60 years, the Lobel family butcher shop at the corner of Madison Ave. and 82nd St. has been a fixture of New York City’s Upper East Side, the destination for Manhattan’s elite who demand nothing less than the absolute best.

In more recent years, the family business has transformed and adapted in significant ways as times and opportunities present themselves. And with each new enterprise, the Lobels earn widespread acclaim for offering the absolute best-quality meat money can buy.

Lobel Family Photo

Leon, Evan, David, Mark & Stanley Lobel

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Culinary DIY – How To: Butcher a Tenderloin

The tenderest cuts of beef come from the aptly named tenderloin. And, when you look at the price of the most desirable center portions of tenderloin, filet mignon and Chateaubriand, they are also the most expensive cuts of beef.

Whole Tenderloin

However, the tenderloin also yields cuts that, by comparison to the filet and Chateau, are less expensive yet have the same tenderness and flavor as the prized center cuts.

The shape of the tenderloin tapers from the head (large end) to the tail (small end). Both ends can be roasted, sliced into small steaks, or cut into cubes or strips for kabobs, stir frys, stroganoff, and so much more.

So, with a couple of sharp knives and a game plan, buying a whole tenderloin is a comparatively economic way to enjoy of range of meals with some simple home butchering skills.

To watch a video of this tutorial, click here.

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My Lobel’s Prime Rewards Program

For 5 generations, the Lobel family has been providing our customers with the highest quality products and exemplary service. Our new My Lobel’s Prime Rewards Program is another way we hope to show our loyal customers just how much they matter to us.


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Get to Know Lobel’s Family-Cut Favorites

Lobel’s has always been known for delivering the highest standards of uncompromising quality, giving our customers the utmost in flavor, tenderness, and juiciness—no matter which cut you choose.

Lobel’s Family-Cut Favorites are our way of drawing attention to a range of products that are favorites with us and our customers.

They are cuts that offer the same famous Lobel’s quality, but at prices that deliver great value and a great taste experience at the same time. Which of our Family-Cut Favorites selections will be your new favorite cut?

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